Overview: Rupert, Dobby and Nuri
Get AI to help us research key breed information, topics and keywords, and top resources for each of these dogs and people best positioned to help.
BRIEF
Each of these three dogs need foster care, donations and adoption. AI helped the rescue foundation amplify their messages, find relevant people on new platforms, and promote their site where people can volunteer, donate and adopt
GOALS
- Create outlines, headlines, and taglines
- Gather top keywords, sites and socials
- Use WordPress to centralize accessible content
- For organic and paid promotions
Outlines & Listicles
Prompt with Dog Breeds
Situation
Rupert is a Maltese. Dobby and Nuri are Pomeranians. We had little background on their histories and breeds. We want an overview of highlights to focus on for adoption.
Execution
A Listicle gives gives us those highlights and fodder for Outlines, keywords, and complete posts
Complete Post Drafts
Prompt with Topics and Draft Copy
Situation
The team had Listicle results and we gathered feedback for the highlights
Execution
We used these highlights to prompt Blog Post details, Instagram caption, and keyword templates.
Contextual Recommendations
Categories, Keywords & Hashtags
Situation: With Top 10 and complete articles for Rupert, Dobby and Nuri, we wanted to find the best sites, apps and channels to talk about them.
Execution: We used previous results to prompt Bard for top IG, Reddit, and WP.com links and asked Frase for deeper keyword and hashtag analysis
Review
AI tools helped research key breed information, and relevant topics, keywords and top resources for helping Rupert, Dobby and Nuri find their people.
GOALS WE MET
- Created an outline list for further prompts
- Drafted a full post prompted with list items
- Identified organic and paid promotions
- Optimized Accessibility, SEO and discoverability
STRETCH GOALS MET
- We have sites, creators, and newsletters to follow-up @ IG, Reddit, WP.com
- We found “Game of Thrones” and “Ted Lasso” tie-ins
- Our content and assets are searchable by and available to all in WordPress & Media Library
Review – Next
AI tools helped us help Rupert, Dobby and Nuri find their people.
NEXT
- Research Resources suggested by Frase.io and Bard @ IG, Reddit, WP.com
- Follow-up Celebrity tie-ins discovered @ Poms and Maltese for more organic distribution and audience development opportunities
There are plenty of other tools and use cases. Using them is the best way to see what works best for you.
Applying these tools to real Work-in-Progress — your sites, apps, notes, code, and copy — will prompt discussions and future AI + ML + WordPress Workflows sessions.
[Resources]
Takeaways
Use tools that help you get work done.
Approach all output as “ready for review and updates.”
Output improves as your prompts do.
Surface opportunities to act on and optimize your regular workflows.
Channels for Questions & Follow-Up
WordPress Los Angeles @ Meetup.com
Discussions for this session
WordPress.org forums (@stevemcnally)
Steve McNally | Organizer [WPLA]
[WordPress.org] | [GitHub] | [LinkedIn] | [Mean Business]